Search engine optimization (SEO) significantly impacts how clients find your firm online. Local SEO goes one step further by narrowing down search results by location. After all, you don’t necessarily want to field inbound inquiries from folks in California when you’re licensed to practice in Massachusetts. You can use local SEO as a marketing strategy […]
Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can […]
If you have decided to cancel your FindLaw website subscription but not sure of the potential impact, speak with us first. We will help you transition away from FindLaw without losing your website functionality, online visibility, or Google rankings. If you’re a current FindLaw client, you’re probably spending more than you need to for the […]
Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also […]
As the legal industry continues to become more competitive, law firms have to refine their marketing strategy to stand out. You need a solid marketing plan to maintain a constant pool of clients and this includes online advertising. Your firm should understand two prominent advertising tactics: pay per lead (PPL) and pay per click (PPC) […]
When was the last time you thought about your biography? If it’s been a while, it’s probably overdue for an update. Potential clients read your bio to get an impression of you as a lawyer. Drafting a well-crafted biography can be a strong foundation for your marketing efforts as you establish yourself as an expert […]
Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning […]
There is no arguing that marketing is essential for reaching potential new clients. However, advertising as a lawyer means following the rules or suffering the consequences. From social media to law firm websites, connecting with clients digitally has become the norm for lawyers. No matter what platforms make up your digital marketing strategy, understanding—and following—the […]
Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings […]
Google is synonymous with change, so it should be no surprise that the Google My Business platform is undergoing another transformation. Not to worry, this popular local business management tool has been through many names over the years. What does this mean for your firm? Single business listings are now being encouraged to manage their […]
With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What […]
Client reviews are vital to the success of any business, including your law firm. You’d be hard-pressed to find a prosperous business or law firm that doesn’t have favorable reviews published online. Google loves reviews, consumers love reviews, and you’ll love the business that positive reviews bring to your firm. Online reviews should play a […]
Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your […]
You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to […]
With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel […]
When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales […]
PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. […]
PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or […]
As an attorney, competition is steep both on and off the web. Your only way to fight back is through a strong marketing strategy. Your digital marketing efforts will make all the difference when it comes to outshining your competitors. If you’re not utilizing pay-per-click (PPC) advertising to compliment your other marketing initiatives, you’re missing […]
If your website isn’t optimized for mobile users, you’re at risk of losing potential clients! The everyday web-user is now accessing the internet from a mobile device more frequently than a desktop computer. This means that the majority of Google searches are now performed from cell phones. Have you viewed your site via a mobile […]
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