Unlocking the Power of Content: A Guide for Law Firms

March 28, 2024

In the dynamic digital landscape, where competition for online visibility is fierce, content reigns supreme. At Bardorf Legal Marketing, we understand that for lawyers and law firms, the significance of publishing relevant and quality content cannot be overstated. It’s not just about filling up your website with words; it’s about fueling your online presence, ensuring it thrives and stands out amidst the crowd. Here’s why content should be the cornerstone of your online strategy. Fueling

Optimize Your Law Firm Site To Convert Visitors To Clients

November 30, 2022

Getting a qualified potential client to your site is a feat-in-itself. Enticing them to stay on your site and to take action to connect with you is an entirely different matter. A successful website addresses visitor intent to ensure qualified prospects stick around long enough to learn how you can solve their legal problem and instill the confidence to take the next step and contact you. Visual elements are often the first thing a visitor

Why Your Website’s Performance Score Matters

September 1, 2022

Website performance isn’t exactly top of mind when considering how to run your law firm, but it should have a prominent role in your digital marketing strategy as Google rewards websites that perform well. How quickly the pages of your law firm’s website load and how they are displayed are measured by Google’s website performance score. Although the average internet user expects a page to load within two seconds, Google measures the load time of

Canceling Your FindLaw Website Subscription

June 14, 2022

If you have decided to cancel your FindLaw website subscription but not sure of the potential impact, speak with us first. We will help you transition away from FindLaw without losing your website functionality, online visibility, or Google rankings. If you’re a current FindLaw client, you’re probably spending more than you need to for the results you’re getting. Once you’ve come to the conclusion that your total marketing budget is probably adequate, but spending it

Three Things the Best Law Firm Websites Have in Common

April 21, 2022

Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips: – Keep messaging concise

The Truth About SEO And Marketing Your Law Firm

September 20, 2021

You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to your firm’s marketing success, but that doesn’t mean results are instantaneous. One of the reasons it’s recommended to include paid-per-click

Rethinking The “Free Consultation”

November 19, 2020

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

In Good Times and Bad – Effective Marketing Can Make A Difference

September 17, 2020

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

Are You Paying Too Much For FindLaw?

May 15, 2020

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the

Attorneys Beware – Top 4 Internet Scams Busy Lawyers Need To Know

September 17, 2018

Attorneys are busy professionals with a lot on their minds; primarily clients and their cases and they don’t have time to get caught up in Internet scams targeting their vulnerabilities; mainly their need to be visible on the Internet and their lack of time to properly research Internet and marketing services. Below are four of the top Internet scams all attorneys need to watch out for and avoid. Domain Renewal Scams Before you launch a

8 Critical Website Elements Attorneys Need to Convert Visitors to Clients

August 14, 2018

We are living in a technological era. All you have to do is survey the landscape of Google, YouTube, social media, and of course the ever-expanding universe of websites, and it becomes all too clear just how critical it is not only to have a website, but also to ensure it delivers all you need. If you follow some simple guidelines, your website will provide potential clients who land fresh on your page, the information

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