Unlocking the Power of Content: A Guide for Law Firms

Bardorf Legal Marketing

In the dynamic digital landscape, where competition for online visibility is fierce, content reigns supreme. At Bardorf Legal Marketing, we understand that for lawyers and law firms, the significance of publishing relevant and quality content cannot be overstated. It’s not just about filling up your website with words; it’s about fueling your online presence, ensuring it thrives and stands out amidst the crowd. Here’s why content should be the cornerstone of your online strategy. Fueling Your Website: The Vital Role of Content Imagine your website as a vehicle, navigating the vast highways of the internet. Content serves as the fuel that propels it forward. Without regular updates and fresh material, your website stalls, losing momentum and ultimately, potential clients. Content breathes life into your online

Optimize Your Law Firm Site To Convert Visitors To Clients

Bardorf Legal Marketing

Getting a qualified potential client to your site is a feat-in-itself. Enticing them to stay on your site and to take action to connect with you is an entirely different matter. A successful website addresses visitor intent to ensure qualified prospects stick around long enough to learn how you can solve their legal problem and instill the confidence to take the next step and contact you. Visual elements are often the first thing a visitor will notice. The right elements will inform visitors they have reached the right place to have their questions answered. Apply the following principles when adapting visual elements to your legal website. Less is more. Simple, straightforward elements help guide visitors to answers and your call to action without detracting from

Why Your Website’s Performance Score Matters

Bardorf Legal Marketing

Website performance isn’t exactly top of mind when considering how to run your law firm, but it should have a prominent role in your digital marketing strategy as Google rewards websites that perform well. How quickly the pages of your law firm’s website load and how they are displayed are measured by Google’s website performance score. Although the average internet user expects a page to load within two seconds, Google measures the load time of your web page in milliseconds and rewards better performing sites to those providing a less acceptable user experience (UX). Website performance involves many factors and is complex, but the good news is that your website can achieve an impressive performance score on both desktop and mobile devices without a considerable

Canceling Your FindLaw Website Subscription

Bardorf Legal Marketing

If you have decided to cancel your FindLaw website subscription but not sure of the potential impact, speak with us first. We will help you transition away from FindLaw without losing your website functionality, online visibility, or Google rankings. If you’re a current FindLaw client, you’re probably spending more than you need to for the results you’re getting. Once you’ve come to the conclusion that your total marketing budget is probably adequate, but spending it all on FindLaw is not a long-term solution, it’s time to consider your options. Many attorneys do not have a FindLaw Exit Plan and simply cancel their FindLaw subscription at the end of their term and walk away with nothing. This is the worst thing you could do. Your goal

Three Things the Best Law Firm Websites Have in Common

Bardorf Legal Marketing

Now more than ever before, clients are finding their attorney online. This means your firm’s digital presence is crucial. There are three specific commonalities among the top-performing attorney websites today. #1 Clear Brand Message Nail down your brand messaging before creating content for your site. While the goal may be to inform visitors, you also want to appear approachable. Creating a clear brand message can be accomplished with the following tips: – Keep messaging concise and easy to understand. Leave the legal jargon for your briefs. Potential clients don’t have a legal background. Therefore your messaging needs to be simple. – The average visitor to your site is looking to solve a problem. Make sure the design elements of your site don’t distract from your

The Truth About SEO And Marketing Your Law Firm

Bardorf Legal Marketing

You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to your firm’s marketing success, but that doesn’t mean results are instantaneous. One of the reasons it’s recommended to include paid-per-click advertising and social media ads in your marketing strategy is that using keywords to generate organic search results takes time. Results from SEO efforts depend on several different factors, such as your firm’s website content and technical SEO and obtaining high-quality backlinks to your site. Not only does the content

Rethinking The “Free Consultation”

Bardorf Legal Marketing

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives or someone’s perceived value of your time and knowledge prior to a consultation is unknown. This leads to legal professionals wasting valuable time with prospective clients who lack respect for attorney’s time and attorneys providing insight and often advice on cases without being compensated. As a solo practitioner, you do

In Good Times and Bad – Effective Marketing Can Make A Difference

Bardorf Legal Marketing

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity when a small firm is overwhelmed with business and it is designed to quickly scale up and increase inbound activity when business is slow. A healthy marketing program also allows you to target niche practice areas, geographic areas, as well as specific types of clientele. It’s easy to overlook your

Are You Paying Too Much For FindLaw?

Bardorf Legal Marketing

You’ve been with FindLaw for so many years that you’ve lost count. You dutifully pay them month after month, year over year. Your practice is busy, thankfully and quite frankly, you don’t have the time to pay as much attention to FindLaw as perhaps you should considering the thousands you spend with them every year. Calculating the ROI and researching your marketing options is a continuous outstanding issue that remains a nagging constant in the back of your mind. But you’re busy taking care of clients and practicing law and just don’t have the time to delve into the details. Sound familiar? This is the story we regularly hear from past FindLaw clients. After years of paying a premium price, these attorneys realized they had

Attorneys Beware – Top 4 Internet Scams Busy Lawyers Need To Know

Bardorf Legal Marketing

Attorneys are busy professionals with a lot on their minds; primarily clients and their cases and they don’t have time to get caught up in Internet scams targeting their vulnerabilities; mainly their need to be visible on the Internet and their lack of time to properly research Internet and marketing services. Below are four of the top Internet scams all attorneys need to watch out for and avoid. Domain Renewal Scams Before you launch a website on the Internet, you select and register a domain name. An example would be (mylawfirm.com). There are hundreds of domain registration companies, but some of the most notable are GoDaddy, Network Solutions and Register.com where you purchase a domain for usually under $20, and you typically renew the domain

8 Critical Website Elements Attorneys Need to Convert Visitors to Clients

Bardorf Legal Marketing

We are living in a technological era. All you have to do is survey the landscape of Google, YouTube, social media, and of course the ever-expanding universe of websites, and it becomes all too clear just how critical it is not only to have a website, but also to ensure it delivers all you need. If you follow some simple guidelines, your website will provide potential clients who land fresh on your page, the information and confidence they need to contact you to discuss their legal issues. The bottom line—your website needs to be a stunning reflection of you and your legal services, providing the information and credibility needed to convert visitors into paying clients. We all know how important time is, and as our

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Legal Marketing Blog

Tag: attorney websites

Unlocking the Power of Content: A Guide for Law Firms

Optimize Your Law Firm Site To Convert Visitors To Clients

Why Your Website’s Performance Score Matters

Canceling Your FindLaw Website Subscription

Three Things the Best Law Firm Websites Have in Common

The Truth About SEO And Marketing Your Law Firm

Rethinking The “Free Consultation”

In Good Times and Bad – Effective Marketing Can Make A Difference

Are You Paying Too Much For FindLaw?

Attorneys Beware – Top 4 Internet Scams Busy Lawyers Need To Know

8 Critical Website Elements Attorneys Need to Convert Visitors to Clients

Bardorf Legal Marketing

Supreme Internet Marketing for Attorneys

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