Lead Magnet Marketing for Lawyers

April 1, 2022

Every successful marketing strategy begins with capturing leads. Turning leads into clients is the ultimate goal. So how do you capture leads? Lead Magnets Social media posts are not enough to catch the attention of today’s fast-scrolling readers. Lead magnets offer law firms a strategy for capturing the contact information of those interested in learning more about their services. Lead magnets are also referred to as “opt-in” or “freebie” marketing strategies. Think of a lead

8 Golden Rules of Ethical Lawyer Marketing

March 11, 2022

There is no arguing that marketing is essential for reaching potential new clients. However, advertising as a lawyer means following the rules or suffering the consequences. From social media to law firm websites, connecting with clients digitally has become the norm for lawyers. No matter what platforms make up your digital marketing strategy, understanding—and following—the lawyer advertising rules and responsibilities is crucial to the success and reputation of your firm. If you work with a

How Client Reviews Will Positively Transform Your Law Practice

February 18, 2022

Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings signal whether or not your service is worth exploring. When combined, ratings and reviews make up a key component of

Start Planning 2022 With The Ultimate Marketing Plan For Lawyers

November 17, 2021

With the new year fast approaching, the only way to outperform your rivals in 2022 is with an effective marketing strategy. Get a leg up on your competitors and position your firm for success next year by planning now. Follow the strategies below to create your ultimate 2022 marketing plan. Establish Realistic Marketing Goals What is your primary marketing goal for next year? Have you considered how you will achieve this goal? Creating goals is

Attorney’s Need Reviews Too: Follow These 5 Tips

November 12, 2021

Client reviews are vital to the success of any business, including your law firm. You’d be hard-pressed to find a prosperous business or law firm that doesn’t have favorable reviews published online. Google loves reviews, consumers love reviews, and you’ll love the business that positive reviews bring to your firm. Online reviews should play a significant role in your internet marketing strategy, and getting reviews is easier than you think! Tip 1: Just Ask There

Top Three Local Search Ranking Factors For Your Law Firm

October 2, 2021

Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your listing provides a physical address and phone number, the correct category for your law firm, and relevant attributes. Next, you’ll

The Truth About SEO And Marketing Your Law Firm

September 20, 2021

You won’t read a single marketing article without the mention of ‘keywords’ or ‘search engine optimization’ these days. And for good reason. SEO is crucial to getting ahead of your competition, but there are a few things you need to understand in order to truly master this marketing tactic. Truth #1 SEO is essential to your firm’s marketing success, but that doesn’t mean results are instantaneous. One of the reasons it’s recommended to include paid-per-click

You Didn’t Go to Law School to do Sales and Marketing

August 24, 2021

When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales is about asking questions, not performing a song and dance. Asking the right questions puts you in control of the

Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing – PART II

August 20, 2021

PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. Few successful video marketers are! You certainly can hire outside help for the production of your video; however, if you

Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing – PART I

August 20, 2021

PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or too expensive. Others view this strategy as one that doesn’t fit into their brand. The truth is, video marketing is

Increase Your Law Firm’s Visibility With Pay-Per-Click Advertising

July 16, 2021

As an attorney, competition is steep both on and off the web. Your only way to fight back is through a strong marketing strategy. Your digital marketing efforts will make all the difference when it comes to outshining your competitors. If you’re not utilizing pay-per-click (PPC) advertising to compliment your other marketing initiatives, you’re missing a big piece of the online marketing puzzle. Not so long ago, having just a website may have been enough

Optimize Your Law Firm’s Website for Mobile Users in 3 Simple Steps

July 5, 2021

If your website isn’t optimized for mobile users, you’re at risk of losing potential clients! The everyday web-user is now accessing the internet from a mobile device more frequently than a desktop computer. This means that the majority of Google searches are now performed from cell phones. Have you viewed your site via a mobile device? How does it perform? With Smartphone internet use growing, your law practice website needs to be optimized for mobile

Why Your Law Firm Needs to Make LSA Verified Reviews a Priority

June 2, 2021

Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of

Lawyers Get Qualified Leads With Google’s Local Service Ads

February 25, 2021

How would you like your law firm to rank above organic results, pay-per-click ads, and Google My Business listings? It’s possible with Google Local Services Ads (LSAs). Signing up for this new service for attorneys will certainly provide a marketing advantage, but of course it comes at a hefty cost. With LSAs, your sponsored picture ad appears at the very top of Google’s search page and prospective clients are directed to a Google landing page

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