You Didn’t Go to Law School to do Sales and Marketing

August 24, 2021

When you decided to follow the path to becoming a lawyer, what did you envision as your primary job duties? ‘Sales’ probably wasn’t on the list. However, like a salesperson, being a lawyer involves building relationships, commanding trust, and getting clients to say “yes”. How To Sell Your Legal Expertise Luckily for lawyers, effective sales is about asking questions, not performing a song and dance. Asking the right questions puts you in control of the

Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing – PART II

August 20, 2021

PART II In Part I of Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing, you learned how to identify your audience and create the perfect video script. This article will focus on producing and distributing your video. It’s likely that you don’t consider yourself an expert cameraman or video editor. Few successful video marketers are! You certainly can hire outside help for the production of your video; however, if you

Generate More Traffic, Develop More Leads, And Convert More Paying Clients With Video Marketing – PART I

August 20, 2021

PART I So you want to generate more traffic, develop more leads, and convert more paying clients for your law practice, but you don’t know where to start. It’s time to consider video marketing. This one digital marketing strategy ticks all the boxes! Most attorneys misguidedly believe that video marketing is either too difficult or too expensive. Others view this strategy as one that doesn’t fit into their brand. The truth is, video marketing is

Increase Your Law Firm’s Visibility With Pay-Per-Click Advertising

July 16, 2021

As an attorney, competition is steep both on and off the web. Your only way to fight back is through a strong marketing strategy. Your digital marketing efforts will make all the difference when it comes to outshining your competitors. If you’re not utilizing pay-per-click (PPC) advertising to compliment your other marketing initiatives, you’re missing a big piece of the online marketing puzzle. Not so long ago, having just a website may have been enough

Optimize Your Law Firm’s Website for Mobile Users in 3 Simple Steps

July 5, 2021

If your website isn’t optimized for mobile users, you’re at risk of losing potential clients! The everyday web-user is now accessing the internet from a mobile device more frequently than a desktop computer. This means that the majority of Google searches are now performed from cell phones. Have you viewed your site via a mobile device? How does it perform? With Smartphone internet use growing, your law practice website needs to be optimized for mobile

Why Your Law Firm Needs to Make LSA Verified Reviews a Priority

June 2, 2021

Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of

Lawyers Get Qualified Leads With Google’s Local Service Ads

February 25, 2021

How would you like your law firm to rank above organic results, pay-per-click ads, and Google My Business listings? It’s possible with Google Local Services Ads (LSAs). Signing up for this new service for attorneys will certainly provide a marketing advantage, but of course it comes at a hefty cost. With LSAs, your sponsored picture ad appears at the very top of Google’s search page and prospective clients are directed to a Google landing page

Google’s Local Service Ads For Lawyers – What You Need To Know

January 29, 2021

Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on the ad. With LSAs, you only pay for qualified leads according to your defined practice category and geographic area. The

Not Just Marketing, But Local Marketing

January 12, 2021

In today’s digital world attorneys looking to grow their business do not just need marketing, they need the right kind of marketing. The vast majority of attorneys obtain their clients from within a twenty-mile radius of their office. An effective local marketing program is essential for any attorney looking to grow their practice. Here is what every attorney needs know to start marketing locally. Make Your Site Mobile-friendly Your next client is looking for you

Rethinking The “Free Consultation”

November 19, 2020

Offering a “Free Consultation” is, without a doubt, a valuable sales tool. Unfortunately, this tactic also bears several downfalls, especially for sole practitioners and small law firms, where an attorney’s time and expertise is directly related to their income. While the goal of offering free consultations is to lure potential clients into your office, the problem with this tactic is that it doesn’t guarantee you will be hired. Another issue is that the client’s motives

In Good Times and Bad – Effective Marketing Can Make A Difference

September 17, 2020

Is your schedule packed with new client meetings and consultations? Or perhaps your firm is facing a crisis and needs to free up some cash? In either scenario, there is one single mistake every law firm must avoid—terminating your marketing program. An effective digital marketing program is an ongoing process that adjusts to the ebb and flow of your business and the marketplace. It provides the ability to seamlessly pull back to reduce inbound activity

What Is Your Law Firm’s Plan Regarding Coronavirus?

March 19, 2020

An attorney’s guide to serving clients, instilling confidence, and thriving in the midst of the current pandemic Life Goes On and Business Goes On-line As a lawyer working on your own or as part of a small firm, it is not only important to continue to work with clients through this period but it is critical to keep new business flowing. While any small business owner might be faced with these diverse challenges, a lawyer

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