In an online world where just about everything can be tracked and measured, why do so many marketers have trouble putting ROI on any sort of online marketing, advertising or lead generation campaign? There was a terrific post by Pat LaPointe on the measurement of Social Media where he adds his comments and insight to an interview with three experts from well-know companies who were asked about the best ways to measure the ROI of

QUESTION: Given the distortions caused by SEO, can the results of Google be trusted? Ah, the age ol question, “Is SEO ultimately advertising?” Given that it is in the best interest of Google, and the other major search engines, to serve the most authentic results in the organic section of the SERPs, (they would lose significant share if everyone thought it was just a search engine of advertisment), I maintain that the results are credible

Its amazing how many offline campaigns still launch today without any consideration for the online audience. Yes, this was a common occurrence several years ago as traditional marketers just began to acknowledge that the Internet was an influential medium and not going away. But what about now? How do multi-million dollar offline campaigns ignore their online target audience? Is it still unreasonable to accept that someone watching television will swing their chair around and search

Search Engine Optimization (SEO) leverages search engines like Google, Yahoo! and MSN’s Bing to obtain visibility and highly qualified traffic in the most cost-effective manner. While most web sites reside passively on the Internet, a growing number of businesses (large and small) have been extremely successful at dynamically leveraging their sites to produce meaningful results and achieve specific business and marketing objectives. What makes these individuals so successful at attracting customers online? What is it

The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services with the continued belief that effective search marketing is simply having a website. Search marketing is a continual process of integrating and optimizing