Why Your Website’s Performance Score Matters
Website performance isn’t exactly top of mind when considering how to run your law firm, but it should have a prominent role in your digital marketing strategy as Google rewards websites that perform well. How quickly the pages of your law firm’s website load and how they are displayed are measured by Google’s website performance score. Although the average internet user expects a page to load within two seconds, Google measures the load time of your web page in milliseconds and rewards better performing sites to those providing a less acceptable user experience (UX). Website performance involves many factors and is complex, but the good news is that your website can achieve an impressive performance score on both desktop and mobile devices without a considerable
