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Maximizing Your Marketing Strategy: The Power of Social Media for Attorneys

Social media has revolutionized the way we communicate and connect with each other, and attorneys are not an exception to this trend. With over 3.8 billion social media users worldwide, social media platforms offer a valuable opportunity for attorneys to reach out to potential clients and engage with their existing ones. Should attorneys use social media in their marketing strategy? Absolutely! Social media can be an effective and engaging marketing tool for attorneys to attract new business. It provides a platform for attorneys to showcase their expertise, build a network of contacts, and develop a strong brand image. How should attorneys use social media in their marketing? To use social media effectively, attorneys should first identify their target audience and choose the platforms that best fit their needs. For instance, Facebook is great for reaching out to a broad audience, Twitter is ideal for short-form content and timely updates, Instagram is perfect for visual content, and LinkedIn is a professional networking platform that will generate referrals from colleagues and business professionals in your network. Once attorneys have identified their target audience and the platforms that best fit their needs, they should create a content strategy that aligns with their overall marketing goals. Attorneys can use social media to share legal updates, industry news, case studies, thought leadership pieces, and other valuable content that showcases their expertise and provides value to their audience. Attorneys should also engage with their followers by responding to comments and messages promptly, asking for feedback, and

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Which Marketing Activities Could Your Firm Take In-house?

Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While outsourcing your marketing is often the best idea, it can also be costly. Here are three marketing tasks that small firms could handle in-house to help your firm stretch that marketing budget. Content Creation Regularly publishing relevant content to your website is a great way to attract new clients. As a thought leader in your practice area, you offer a unique perspective on matters pertaining to your field. Your knowledge and industry experience provides you with the ability to offer valuable insight others cannot. Creating engaging articles, FAQ’s, representative case summaries, and videos can attract the attention of both potential clients and peers. Try publishing a relevant piece of content every week. You will reap the benefits for years to come if you regularly publish quality content to your website. Sharing your experience, thoughts and insight is an opportunity to build trust with clients and emphasize your expertise as an attorney. Social Media Businesses, including law firms, can only succeed today with an active social media presence. Many software options are available to help automate your posts so you can keep this costly service in-house. Even the least tech-savvy professionals have employed social media to

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How Attorneys Use LinkedIn As A Reliable Source For New Client Referrals

Successful marketing strategies take advantage of various social media platforms to connect with different audiences. Today we review how attorneys use LinkedIn to obtain quality clients as a reliable referral source. Understanding LinkedIn Each social media platform attracts users of varied demographics. However, LinkedIn is typically considered a platform for professionals. As such, you can optimize your page to match the tone of your professional colleagues. The goal for attorneys using LinkedIn to market themselves is to connect and remain connected with relevant professionals who can refer high quality clients to you for legal services. Depending on what type of clients you’re looking for, you may want to connect on LinkedIn with real estate professionals, accounting and tax professionals, insurance professionals, small business owners, etc., etc. Think of your profile as not only your digital business card but as a way to remain top of mind with key professionals. You want your information to be updated and accurate so potential clients or those who will refer clients can easily get in touch. A periodic review of your LinkedIn lawyer profile can help you identify outdated information and new opportunities to optimize how you describe your law firm and legal services. Pro tips for a stand out profile Include a recent headshot or logo Create a captivating professional headline Avoid using legal jargon in the summary section Add a few personal and professional points of interest Request recommendations and endorsements Incorporate a clear call to action inviting readers to contact you

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The Three Pillars of a Balanced Law Firm Marketing Plan

With so many digital marketing strategies out there, it can be challenging to figure out which ones are right for your firm. A balanced marketing plan will incorporate multiple strategies and is necessary for today’s competitive market. Pillar I: Content Marketing When it comes to creating content, think authority and authenticity. Clients want to feel connected to a business before they buy into a service. This is especially true for legal services, where issues often affect clients on a personal level. So what is content marketing? Content marketing covers everything from blogs to social media posts. To get the most out of this strategy, you need to utilize your content to build your brand, engage your prospects and clients, and drive sales. Effective law firm content marketing builds trust and authority in you and your law firm by creating client-centered content that helps your audience solve their problems. This can be accomplished by providing consistent content. Schedule your content a month or more in advance so you can meet your audience’s expectations. Pillar II: Inbound Marketing Inbound marketing is a key content marketing strategy. Simply put, inbound marketing is all about getting found online by sharing valuable content that will help your potential clients solve their problems. The goal of inbound marketing is to form connections with prospects. Tactics such as SEO, PPC, blogging, and social media are used to execute effective inbound marketing plans. The most successful inbound marketing strategies attract, engage, and delight clients. Start by sharing content

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Promote Your Law Firm With Instagram

You may be wondering if Instagram is the right platform for lawyers, and the answer is a resounding yes! According to SproutSocial insights, 71% of Instagram users are under the age of 35, and 37% of the users earn more than $70,000 a year. Additionally, an estimated 71% of U.S. businesses are on Instagram. So while Instagram may seem like an unlikely tool for your law firm, it’s a great way to reach new clients and show them who you are. In today’s social-media-driven world, many prospective clients want to interact with companies before calling on their services. Clients want first-hand knowledge of what you’re like, how you work, and what services you have to offer. A Few Things You Should Know First, the time it takes to manage an Instagram account is minimal compared to other marketing strategies. Post a few times a week to keep your profile current. Second, lawyers haven’t yet dominated Instagram, which means it’s easy to stand out in your area. Tips For Getting Started For starters, you’ll need to create your Instagram profile. The look and feel of your Instagram business account should immediately grab the attention of your clients and followers. Your profile image should be a business headshot or your firm’s logo. Make sure you complete every aspect of your profile, including a short, but interesting biography, and provide a link to your website. In the public business information section, you can add or edit your law firm’s contact details. A contact

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Lawyers and Law Firms on Instagram? You bet!

The way you market yourself and your firm has changed drastically over the years. The days of all professionalism all the time are over. Clients today want to see a more personal side of attorneys. This can be easily accomplished by building a network of followers on Instagram. At the end of the day, you want to be where your potential clients are. Instagram is an often-overlooked platform, yet, over half of the top 20 law firms in the US use Instagram to promote their firm and connect with clients. Coming in behind YouTube and Facebook, Instagram is the third most popular social network among adults. Over 200 million Instagram users view at least one business profile daily, making this social media platform ideal for marketing your firm. Instagram can be used to build firm awareness within your local community through posts, Stories, and long-form video called IGTV. Instagram also allows you to utilize a small advertising budget to achieve a significant result by targeting potential clients who recently searched for legal services. Getting Started To get started, you need to make an account and download the Instagram app to your mobile device. You can create a new account using your Facebook account, phone number, or email address. Using your firm’s name and contact information will help clients find you as you build your Instagram following. Be sure to match your username to your other social media networks, such as LinkedIn, Facebook, and Twitter. New profiles are created as personal

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Is Social Media For Lawyers and Law Firms?

As a marketing tool for law firms, social media hasn’t exactly been the go-to strategy among sole practitioners and small law firms. But times are changing. For most attorneys, if you are not taking advantage of social media to promote your services, attract prospective clients, and build valuable connections, you’re missing a huge opportunity. While not all trends will be relevant to promote your firm, there are some you should consider taking advantage of this year. Niche Social Media Platforms Up first is niche social media platforms. Utilizing niche groups will take the guesswork out of getting your firm in front of your potential customers as well as key influencers. Social media platforms such as Facebook, Twitter, LinkedIn, and Google My Business present an opportunity for you to connect more intimately with your target audience. Each of these larger platforms provide niche groups where you can target your messaging and connect with prospects as well as other professionals who can refer business to you directly. Two-Way Communication Your clients have endless options when it comes to choosing their attorney. One way to stay top-of-mind and obtain a competitive edge is through two-way communication. Social media has made two-way online communication more effortless than ever before. Technology such as AI-powered response systems as well as live chat help engage with clients fast. Messenger on Facebook and Ask A Question on Google My Business are just two ways you can quickly connect with prospects. When it comes to customer expectations, response time

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How Attorneys Should Use Google My Business

Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discoverable by clients and prospects online. If you don’t have a Google My Business profile, create one at www.google.com/business. Simply answer the prompt questions to get started. Once your profile is activated, you will see how clients engage with your listing by tracking profile views, number of phone calls, and request for directions to your office. As a free marketing tool, Google My Business allows you to manage your online presence easily. Not only can you provide current clients and prospective clients with essential business information such as your business hours, website, and location, as well as to share your practice areas and engage with clients. Customer engagement is essential to building client trust. When searching for an attorney online, clients are looking for validation and responsiveness. Having a Google My Business profile gives your law practice credibility. The additional customer engagement features offered by Google My Business can help you establish authenticity and demonstrate your professionalism and responsiveness. Continue reading for tips on different engagement features and how to use them. Google Reviews Before making a final decision, many prospective clients will read reviews to gain insight into your law firm and legal services. They want to know from the perspective of other clients what to expect. Always encourage your clients to leave you a review by providing them a link to your Google

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Leveraging LinkedIn to Boost Your Legal Practice

If you’re not a millennial, it can be dizzying trying to keep up with the latest social media platforms. From Snapchat to Tiktok, the options for mindless scrolling are endless! The good news is you don’t need to master every channel to market your law firm. For many law firms, LinkedIn is an untapped opportunity resource. If you know anything about LinkedIn, you know it is considered the “professional” social network. It’s no surprise that attorneys feel most at home using this social media platform. However, merely having a profile simply isn’t enough for attorneys to obtain the full benefit or potential of this platform. Read on for details about how to build your practice and boost your digital marketing efforts with LinkedIn’s target-rich environment. Client Acquisition and Engagement LinkedIn may not be your first thought for obtaining new clients, but remember, nearly everyone has legal troubles at some point. People looking for a reputable personal injury, family law, or even a criminal defense attorney also consider LinkedIn as the go-to for finding professionals. Networking As a social media platform, LinkedIn was designed for networking. Clients are often acquired through referrals. As you develop more professional relationships, your firm’s chances of receiving client referrals are greater. SEO For many, search engine optimization is a foreign concept. You may understand the importance of SEO, but beyond that, it’s all a mystery. The good news, maintaining an active LinkedIn profile can drive your content and encourage “sharing” to rank your firm higher

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The Top 3 Digital Marketing Strategies Your Law Firm Needs To Master

We live in a technology-driven world. This means over 90% of your potential clients will begin their search for an attorney online. If you’re not utilizing digital marketing, your law firm is being left behind. Digital marketing, not your forte? Don’t panic—this article will take you through the top three strategies your law firm needs to succeed in the digital world. An effective digital marketing strategy focuses on numerous factors, including quality-driven content, engaging social media campaigns, and an attractive website. Before we dive into each strategy, let’s review what is meant by digital marketing. What is Digital Marketing for Law Firms? Digital marketing is also known as online marketing and internet advertising. The shift in technology, enabling consumers to have the internet at their fingertips 24/7, has impacted how people interact with businesses. Like any other type of marketing, digital marketing is a way to connect with and influence your potential clients. Any online marketing is considered a digital marketing strategy. Primary examples include social media marketing, blogging, email marketing, and pay-per-click advertising. Any marketing tool you use online can be a digital marketing asset. Some you may already have at your disposal include: Your website Branded assets such as your logo Written content including blogs and client testimonials Video and imagery content Social media pages

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