Powering Your Legal Practice

June 14, 2023

3 Critical Components For An Effective Online Marketing Strategy The digital landscape provides law firms and attorneys an opportunity to scale their practices through powerful online marketing strategies. Three critical components stand out: optimizing Google Business Profiles, harnessing client reviews, and consistently publishing relevant content. Each aspect plays a distinct role in enhancing visibility and reputation, but their collective synergy fosters a robust online presence that can attract and retain more clients. The Power of

Local SEO For Lawyers

June 24, 2022

Search engine optimization (SEO) significantly impacts how clients find your firm online. Local SEO goes one step further by narrowing down search results by location. After all, you don’t necessarily want to field inbound inquiries from folks in California when you’re licensed to practice in Massachusetts. You can use local SEO as a marketing strategy to boost traffic to your website. People use search engines like Google to find local products, services, or information. This

How Client Reviews Will Positively Transform Your Law Practice

February 18, 2022

Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings signal whether or not your service is worth exploring. When combined, ratings and reviews make up a key component of

Top Three Local Search Ranking Factors For Your Law Firm

October 2, 2021

Google provides nearby results in places like Maps and Search whenever someone searches for a business or service. Does your firm make the list? If you want to maximize how often users find your law firm in local search results, your Google My Business information must be accurate, complete, and engaging. Start by ensuring your listing provides a physical address and phone number, the correct category for your law firm, and relevant attributes. Next, you’ll

Why Your Law Firm Needs to Make LSA Verified Reviews a Priority

June 2, 2021

Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of

Google’s Local Service Ads For Lawyers – What You Need To Know

January 29, 2021

Google’s Local Services Ads are a new way for lawyers and law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The pay per lead model is different than Google Adword’s traditional pay per click model which charges for each click on the ad. With LSAs, you only pay for qualified leads according to your defined practice category and geographic area. The

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