Which Marketing Activities Could Your Firm Take In-house?
Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While outsourcing your marketing is often the best idea, it can also be costly. Here are three marketing tasks that small firms could handle in-house to help your firm stretch that marketing budget. Content Creation Regularly publishing relevant content to your website is a great way to attract new clients. As a thought leader in your practice area, you offer a unique perspective on matters pertaining to your field. Your knowledge and industry experience provides you with the ability to offer valuable insight others cannot. Creating engaging articles, FAQ’s, representative case summaries, and videos can attract the attention of both potential clients and peers. Try publishing a relevant piece of content every week. You will reap the benefits for years to come if you regularly publish quality content to your website. Sharing your experience, thoughts and insight is an opportunity to build trust with clients and emphasize your expertise as an attorney. Social Media Businesses, including law firms, can only succeed today with an active social media presence. Many software options are available to help automate your posts so you can keep this costly service in-house. Even the least tech-savvy professionals have employed social media to
