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Legal Marketing Blog

Tag: Google Analytics

Which Marketing Activities Could Your Firm Take In-house?

Knowing which tasks to delegate and when is the mark of a great professional. While some attorneys want to have a part in every aspect of running their firm, others understand that working with a trusted partner gets them to the finish line. As a legal professional, marketing isn’t likely one of your strengths. While outsourcing your marketing is often the best idea, it can also be costly. Here are three marketing tasks that small firms could handle in-house to help your firm stretch that marketing budget. Content Creation Regularly publishing relevant content to your website is a great way to attract new clients. As a thought leader in your practice area, you offer a unique perspective on matters pertaining to your field. Your knowledge

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Moving from Universal Analytics to Google Analytics 4 For Lawyers and Law Firms

Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). As you may already know, Google Analytics is the measurement platform that collects important website activity and data. The current Universal Analytics version will stop collecting data on July 1st, 2023, so many lawyers and law firms are preparing to make the switch to GA4 now. Here are just a few of the highlights of GA4 that will undoubtedly improve your law firm marketing analytics. Event Enhancements User engagement activities, such as scrolling, outbound link clicks, document link clicks, and website searches, are new measures offered by GA4. Tracking these events provide valuable information about how users interact with your site and

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