Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of reviews affect your LSA ranking. This means you are more likely to convert leads into clients with higher ratings and more reviews. There are several different ways to get reviews. For starters, those with Google My Business (GMB) listings can link GMB reviews to an LSA account. Clients can also leave reviews directly through the custom URL provided by Google when you set up an LSA. Keep in mind that your firm will need at least one review with a minimum of a 3.0/5.0 average rating for your LSA ad to go live. While ratings can come from your GMB listing, there are several benefits to obtaining reviews directly on your LSA. First, having separate LSA reviews protects your ad if your GMB listing is ever suspended or removed. If your GMB profile is taken down for whatever reason, all of your reviews will be removed as well. If your LSA only has GMB reviews and those reviews no longer exist, this can result in the removal of your LSA. However, having a review directly