Law practices are among the most competitive industries on the web. One way to ensure your practice stands out is through client reviews. Word of mouth has traditionally been a significant driving force for many attorneys. Customer reviews are viewed by readers much in the same way as a recommendation from a friend or family member. According to a BrightLocal survey, 87% of consumers read online reviews when researching a local business. Additionally, the average consumer reads at least ten reviews before they begin to trust an unfamiliar business. Client reviews increases business Encouraging clients to share their experience builds loyalty and increases the likelihood of not only repeat business but referrals too. Providing clients with the opportunity to share their positive experience in working

As an attorney, you don’t have a lot of spare time. You are busy representing your clients, poring over the details of legal precedents, and looking for an edge in each of your cases. The last thing you have time for is marketing. And even if you choose to be proactive and implement some small, DIY marketing initiatives, it’s often very difficult to turn these efforts into effective results. Take Google reviews, for example. Consumers increasingly rely on Google reviews for guidance in almost all purchasing decisions. In fact, research has shown that “63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business.” That’s huge! So maybe you decide to ask each of your satisfied clients to

Welcome to the trust economy, where potential customers rely more on online customer reviews than they do on personal referrals. At least, that’s what recent data indicates. According to BrightLocal’s Local Consumer Survey, “Ninety-one percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations.” Across all surveyed age groups, eighty-six percent of potential customers read local online reviews prior to making a purchase decision. Are you regularly getting positive online reviews from your clients? If not, you’re ignoring an important means of generating new business through building brand trust and boosting search engine optimization. Brand awareness from the search engine’s point-of-view You want your potential clients to associate your firm with a particular niche, OUI defense or car accident injury for