Congratulations! You’ve been selected for the Attorney Congeniality Award. Okay, this is a made-up award but many of the honors, awards, and recognition claims in the legal world are just as meaningless. Unfortunately, many attorneys make the mistake or perhaps intentionally turn a blind eye, to the true legitimacy of these so-called honors. From a marketing perspective, there is certainly value in displaying a nicely designed badge on the attorney’s website denoting achievement, accomplishment, and/or professional experience. These digital trophies serve as a mental check-mark to clients and prospective clients of some type of industry recognition. It feels good to hire an attorney who has been recognized as a “Super Lawyer” or the “Top Divorce Lawyer in Boston”. But here’s the reality. The vast majority