Powering Your Legal Practice

June 14, 2023

3 Critical Components For An Effective Online Marketing Strategy The digital landscape provides law firms and attorneys an opportunity to scale their practices through powerful online marketing strategies. Three critical components stand out: optimizing Google Business Profiles, harnessing client reviews, and consistently publishing relevant content. Each aspect plays a distinct role in enhancing visibility and reputation, but their collective synergy fosters a robust online presence that can attract and retain more clients. The Power of

Developing a Brand Personality for Your Firm

November 1, 2022

What attracts potential clients to your firm over your competition? What thoughts and feelings do you want to evoke when others hear or see your firm’s name? What type of clients do you want to attract and resonate with? These are the questions you need to consider when developing your firm’s brand. Your brand personality is what will help your firm stand out in a sea of legal options. What is Law Firm Branding? Think

How Client Reviews Will Positively Transform Your Law Practice

February 18, 2022

Chances are you didn’t have a course in law school about asking for client reviews. However, in today’s world, reviews have become the standard we look to before making any decision. We want to know more about the product or service before committing valuable time and money. Reviews provide insight from a client’s perspective. Ratings signal whether or not your service is worth exploring. When combined, ratings and reviews make up a key component of

Attorney’s Need Reviews Too: Follow These 5 Tips

November 12, 2021

Client reviews are vital to the success of any business, including your law firm. You’d be hard-pressed to find a prosperous business or law firm that doesn’t have favorable reviews published online. Google loves reviews, consumers love reviews, and you’ll love the business that positive reviews bring to your firm. Online reviews should play a significant role in your internet marketing strategy, and getting reviews is easier than you think! Tip 1: Just Ask There

Why Your Law Firm Needs to Make LSA Verified Reviews a Priority

June 2, 2021

Local Service Ads (LSA) offer a new way to reach potential clients by connecting your firm with people who search for the services you provide. There are many benefits to running LSA, such as pay-per-lead pricing and ranking above ads on search results. However, for your LSA to be seen by your target audience, you need reviews. Seven ranking factors affect the placement and visibility of your LSA. Both your review rating and number of

Boost Business With Client Reviews

January 7, 2021

Law practices are among the most competitive industries on the web. One way to ensure your practice stands out is through client reviews. Word of mouth has traditionally been a significant driving force for many attorneys. Customer reviews are viewed by readers much in the same way as a recommendation from a friend or family member. According to a BrightLocal survey, 87% of consumers read online reviews when researching a local business. Additionally, the average

How Attorneys Get Glowing Client Reviews on Google

January 14, 2020

As an attorney, you don’t have a lot of spare time. You are busy representing your clients, poring over the details of legal precedents, and looking for an edge in each of your cases. The last thing you have time for is marketing. And even if you choose to be proactive and implement some small, DIY marketing initiatives, it’s often very difficult to turn these efforts into effective results. Take Google reviews, for example. Consumers

Branding Your Law Firm: How Client Reviews Tell Your Story, Establish Trust and Improve SEO

November 13, 2019

Welcome to the trust economy, where potential customers rely more on online customer reviews than they do on personal referrals. At least, that’s what recent data indicates. According to BrightLocal’s Local Consumer Survey, “Ninety-one percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations.” Across all surveyed age groups, eighty-six percent of potential customers read local online reviews prior to making a purchase decision. Are you regularly getting positive online reviews

The Transformation of Law Practice – From Personal Referrals to Online Reviews

July 3, 2019

There was a time when people had “their lawyer”. The reliable, trusted, go-to person who would handle all legal matters that life presented. Things are quite different today as most folks no longer rely on just one lawyer to handle all the legal issues that arise in life, whether it be negotiation of a prenuptial agreement, purchase of a home, reviewing a business contract, filing for bankruptcy, mediating a divorce, or drafting a will. There

How Attorneys Can Protect Their Online Reputation

August 14, 2018

You never get a second chance to make a first impression. That is why your online reputation and Google results are so important. Competition among attorneys is fierce and to make sure that what your potential clients are seeing and reading about you is accurate; you need to be proactive in managing your online search results. Busy lawyers often neglect how they appear on the Internet when someone Google’s their name. It’s important to understand

Using the Law to Protect Your Online Reputation

April 1, 2015

Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation. Part of reputation management is monitoring review sites and your search engine ranking. You want to make sure that when someone searches for “your name” that the positive

Yelp For Attorneys: Marketing Opportunity or Reputation Nightmare?

October 31, 2014

Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and didn’t give it much merit. However, it received recognition from industry influencers who re-published the findings on their blogs. Yelp

Why are client reviews so important for attorneys?

April 18, 2014

With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for “your name and review” you want these websites to come up first. I can’t emphasize enough how important reviews have become, especially for attorneys. In fact, 85 percent of consumers say that they read online reviews for local

How to Manage Your Online Reputation

February 13, 2014

These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article: 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year’s 76 percent.) 67 percent of consumers read

How can I keep tabs on my name online?

February 10, 2014

Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results

Google Authorship – Personalizing Your Online Image

November 27, 2012

Just a few months ago the search engine giant Google launched a new feature called Google Authorship. Google Authorship lets you link any content you publish on a specific domain (such as www.yourwebsite.com) to your Google+ profile. This means that every time someone searches for your name or someone with your expertise, anything you have written with your byline (by Jack Smith, for example) will show up on the Google results page with your name

Attorney Reviews Boost Business

November 27, 2012

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of “word of mouth” referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70

Today’s Seasoned Solo Practitioner: How to Market Your Experience, Reputation and Value

October 4, 2012

The business of law is at a turning point. A recent article in the ABA Journal reported, “The legal profession is undergoing a massive structural shift—one that will leave it dramatically transformed in the coming years.” The shift stems from a combination of events including new laws and changes in enforcement, the mobility of businesses and individuals, as well as new competition from non-legal firms such as accounting and real estate and the availability of

Legal Search Marketing – How to Protect Your Online Reputation

February 10, 2012

By Ian Bardorf What do prospects find when they look for you online? They may find your firm’s website, your LinkedIn and Avvo profiles, blog posts or videos, your Facebook business page, and glowing reviews of your services. But what if your website is listed last or, even worse, not listed at all on the first page of results? Instead the top links lead to a client’s bad review, a disgruntled employee’s comments, or a

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Legal Marketing Blog

Category: Reputation Managment