Google Penalizes Non-mobile Responsive Websites

On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a site that’s difficult or impossible to read via mobile is not a good experience.

Mobile-responsive sites are those that “respond” to a user’s screen size. According to a recent study, 60% of U.S. adults now choose smartphones or tablets over PCs to find information before buying products and services offline. With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly. This means having a site that looks good no matter what kind of device someone is using – smartphone, tablet, laptop or desktop computer.

The good news is that mobile friendly sites will most likely get a boost in their ranking that will ultimately lead to more traffic. So, what are you waiting for? It’s time to make sure your website is ready for mobile.

80% of Mobile Time is Spent on Apps

Mobile phones are a growing part of everyday life. We get directions, find local businesses, play games, and more. Here are the latest statistics on how Americans use our phones.

  • Accessing maps and directions is the number one mobile activity, followed by social networking, finding local information and reading news (comScore).
  • Mobile searches have quadrupled in the last year (Google).
  • One in seven searches are now mobile and one in three mobile searches are local (Google).
  • After looking up a local business on their smartphone, 61 percent of users call the business and 59 percent visit (Google).
  • 80 per cent of mobile time is spent on apps (Flurry).
  • People are now using more apps than ever, launching 7.9 per day (Flurry).
  • When given a choice, consumers prefer using an app (85%) over a mobile website (Compuware).

Attorney Reviews Boost Business

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of “word of mouth” referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70 percent of consumers say reviews are important to them.

The three best places for attorneys to ask for reviews are on Google, LinkedIn, and Avvo. These sites are committed to including only legitimate reviews, which in turn raises their value to you. On Google, for example, you must write a review from an active established Google account. Someone can’t create an account simply for the purpose of writing a review. These reviews are listed initially, but don’t stay up for long once Google checks the account’s history.

A good review is a valuable gift that just keeps giving. Each time a client writes a review you can republish it on your website and add links to it from your Facebook and Twitter accounts. Legitimately earned client reviews are vital for your firm to gain visibility on search engines and directories. Don’t miss out on this great business booster. Ask your clients to write a favorable review for you.