Client Spotlight – Simmons & Schiavo, LLP

This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and a good number are searching for us on smartphones and tablets,” said Marco Schiavo, Esq.

The firm began offering its clients the “AttorneyConnect” app earlier this summer. The app allows them to share their bios, firm information, legal articles and Q&As, and clients can use it to make referrals, request an appointment and get directions. “People love the layout. It’s easy to use. It does everything we wanted it to,” said Marco.

He noted that having an app gives the practice a competitive advantage, since some other firms don’t even have a website, never mind an app. “The app puts us miles ahead of everyone else. It shows that we’re on the forefront of technology. We’re a tech-savvy firm and people like that. It only makes sense to have an app,” said Marco.

Five Things Attorneys Need To Know About Mobile Marketing

Marketing a product or service on a mobile phone is a new and growing practice. There have been several big turning points in marketing history, and we’re living through another one. Beginning with the first newspaper ads in the 1700s, the first radio ads in the ‘20s, the first TV ads in the ‘40s, and the first Internet ads in the 1990s we’re now seeing the first mobile phone ads, apps, and more. It’s the beginning of a new opportunity for businesses of all types and attorneys would be wise to get on-board.

That’s because it’s where your clients and prospects are. Smartphone use is booming in all demographics, not just teens. In fact, 37 percent of smartphone owners are over age 35 (Google). Mobile phones now outnumber TV sets by over 3 to 1,and laptop and desktop PC users by nearly 5 to 1 (CBS News). [Read more…]

Question: Should I add video to my law firm website?

Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and easily. You can share your expertise on a particular topic without having to write a long article. And according to a new study, having video on your website can improve your search engine rankings. In fact, according to Forrester Research, an indexed video has a 50 times greater chance of ranking on the first page of Google results than a text page. Videos can be hosted on YouTube and link to your website, and other online profiles like LinkedIn, AttorneyConnect, Avvo, and Justia. Adding video to your marketing mix is a smart move.