Legal Search Marketing – Build your Business using LinkedIn

By Ian M. Bardorf

LinkedIn ( was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week — more than one member each second.

Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, finance, and high tech sectors. Executives from all Fortune 500 companies are members and one million companies have LinkedIn Company Pages. There were nearly two billion people searches on LinkedIn in 2010.

Most importantly for attorneys, LinkedIn represents a valuable opportunity to market your firm to an affluent and influential membership. Here are ten things that you can do today to start taking advantage of LinkedIn.

[Read more…]

Question – I’ve been a LinkedIn member for a while. What new LinkedIn apps should I use?

LinkedIn offers a number of applications (apps) for members to connect with other members and promote their expertise. Four that I think are especially valuable for attorneys are:

The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on your industry and job function. You can sort by most popular events, search for events, and create new ones.

LinkedIn Answers is a tool that allows you to ask questions and answer inquiries posed by other members. It is a valuable place to share knowledge and expertise. To try it, click on the “Answers” tab.

Nearly 18 million members are a part of LinkedIn Groups, with 1.5 million joining groups every week. Groups are an opportunity to participate in conversations that are relevant to your firm’s practice areas and to answer questions that match your expertise.

With this app, you can share presentations and documents with your LinkedIn network and upload PDFs, presentations, video or more. You can also browse and comment on the presentations of others in your network, and see the latest presentations from your network on your homepage.