If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event. Here’s why.
Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or focus. In their own marketing efforts the coordinator will publish the details of the events highlighting the speakers invited.
The value of publishing your website (and getting an active hyper-link to your site) in their online listing is significant. It’s significant not because people attending the event will see your site and click through to visit your website, but because a link from their site to your website serves as “a vote” in Google’s eyes. Even better, if the event is about Massachusetts real estate law, and the listing details topics about Massachusetts real estate law, then links to your website which also discuses Massachusetts real estate law, then you’ve potentially established a highly effective link. The more effective links you create, the more “authority” your site will earn in the eyes of the search engines. More authority equals more visibility. [Read more…]