Search Marketing Tip – Building links for law firms

If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event.  Here’s why.

Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or focus. In their own marketing efforts the coordinator will publish the details of the events highlighting the speakers invited.

The value of publishing your website (and getting an active hyper-link to your site) in their online listing is significant. It’s significant not because people attending the event will see your site and click through to visit your website, but because a link from their site to your website serves as “a vote” in Google’s eyes. Even better, if the event is about Massachusetts real estate law, and the listing details topics about Massachusetts real estate law, then links to your website which also discuses Massachusetts real estate law, then you’ve potentially established a highly effective link. The more effective links you create, the more “authority” your site will earn in the eyes of the search engines. More authority equals more visibility. [Read more…]

Search Marketing Tip – Check if your site is indexed

A quick and easy way to determine if your website has been indexed or is even being recognized by the search engines is to do a simple search engine index check.

Here’s how:

To determine how many of your web pages the search engines have discovered and indexed use the following techniques. If your website has 50 pages and you see that the search engines have only indexed 25, then you know that half of your web pages are not appearing on any search engine result pages (SERPs).

Yahoo! To determine if your site has been indexed by Yahoo! you will use Site Explorer.  This allows you to explore all the web pages indexed by Yahoo! Search.

Google: To determine if your site has been indexed by Google, you can simply type “site:yourdomain.com” in Google’s search box. Be sure to enter your website’s domain, and not ‘yourdomain’ :)

Got a question? Let me know if you have any questions about your search marketing strategy.

Bardorf Legal Marketing is a Massachusetts Internet marketing and advertising firm working with lawyers and law firms on enhancing their online effectiveness in the areas of SEO, paid search, social media, affiliate marketing, blog and website development, and targeted local search marketing campaigns.