Excellent article by John Kruger of Initiate Demand in this month’s GPSolo, the American Bar Association’s journal geared for General Practice solo practitioners and small law firms. The article is John’s take on SEO (search engine optimization) and how attorneys can leverage it. Read John’s article and learn!
By John M. Kruger
Search engine optimization (SEO) is the effort to modify a website or web page so that it will appear on the first page of results from search engines such as Google and Bing. Why would a law firm want to perform SEO on its website? For the same reason that a car mechanic in the days of the Yellow Pages might have named his shop “AAA Auto Repair”: to be listed first.
SEO is not complicated. It relies on common sense and simplicity. You do not need to know programming, search algorithms, or taxonomy—you only need a basic understanding of how a search engine works.
For search engines to be useful, they must provide good results. The basic premise is to reveal links that have provided quality content with past clicks and that are considered relevant. So, if you click on a link, consider it a vote for that content as being relevant. [Read more…]