Take Your Referral Network Mobile

Growing your practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of marketing that many attorneys are uncomfortable with. Even though you have provided good service, you may wonder whether it was good enough, whether the client is truly satisfied, and whether asking for a referral makes you seem salesy or desperate for new business.

Nothing could be farther from the truth. People would rather do business with someone they know than with a stranger, and getting a name from a friend is the next best thing.  Clients that you have good relationships with do not mind passing along your information to others in need. The challenge is to make it simple and easy for them.

Online reviews and mobile applications are two stress-free ways to get referrals. Online reviews allow your current clients to write about their experience as your client quickly and easily. Mobile apps like “AttorneyConnect” not only include a  “write a review” feature but also a referral button that lets a client forward your contact information to a friend in one touch. [Read more…]

Client Spotlight – Simmons & Schiavo, LLP

This Massachusetts law firm specializes in elder law, estate planning, and real estate law, with clients ranging in age from young couples buying their first home to seniors preparing to pass on their estates. The one thing they have in common is that most of them have mobile devices. “We see the Google reports and a good number are searching for us on smartphones and tablets,” said Marco Schiavo, Esq.

The firm began offering its clients the “AttorneyConnect” app earlier this summer. The app allows them to share their bios, firm information, legal articles and Q&As, and clients can use it to make referrals, request an appointment and get directions. “People love the layout. It’s easy to use. It does everything we wanted it to,” said Marco.

He noted that having an app gives the practice a competitive advantage, since some other firms don’t even have a website, never mind an app. “The app puts us miles ahead of everyone else. It shows that we’re on the forefront of technology. We’re a tech-savvy firm and people like that. It only makes sense to have an app,” said Marco.

Why Your Law Practice Needs a Mobile App

The mobile phone is the most widespread and most rapidly adopted technology of all time. In the past few years, usage has grown dramatically. There are now almost 6 billion active mobile phone subscriptions around the world – almost 84% of the people on Earth have a mobile phone! In 2011 more smartphones were sold than all types of personal computers added together including desktops, laptops, and tablets like the iPad.

Contact pageMobile Apps for Attorneys
One way for individual attorneys and small law firms to take advantage of the boom in mobile phones is by offering their clients a mobile app. A mobile application (or mobile app) is software designed to run on smartphones, tablet computers and other mobile devices.

Most importantly, a mobile app for solo practitioners and small firms can help you increase client loyalty, generate referrals, differentiate your law practice from the competition, and stay on the forefront of this exciting new technology. [Read more…]

Mobile Apps Keep Your Clients Connected

There are more than 6.5 billion mobile devices in use worldwide today, significantly more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available and expect to be connected at all times in order to find the products and services they need. Today’s multi-tasking consumers depend on their trusty smartphones for so many important activities. And to stay in front of these phone-dependent clients, savvy attorneys who want to advance their businesses and leverage technology are jumping into mobile. It’s like the first days of the Internet when early adopters launched websites for their law practices – got ahead of their competitors – and have reaped the benefits ever since.

Mobile Apps Are Exploding

Contact pageOne way to connect with on-the-go clients is through a mobile app. A mobile application (or mobile app) is software designed to run on smartphones, tablet computers and other mobile devices. The term “app” has become so popular that it was listed as “Word of the Year” in 2010. Mobile applications are the next frontier and the industry is predicted to skyrocket over 1,000% in the next three years to a $56 billion market (Gartner Group).

The popularity of mobile applications has continued to rise, as their usage has become increasingly prevalent across mobile phone users. Last year, comScore, an Internet analytics company, reported that more mobile subscribers used apps than browsed the web on their devices. [Read more…]