How can I be sure I’m making the most of my marketing budget?

If you would like to get more out of your marketing budget, you may want to consider hiring a firm to help. Here are some questions attorneys and law firms should be asking themselves and thier potential marketing partner.

Questions to ask yourself:

  • Can you meet with a local account representative who can make immediate changes to your marketing campaign?
  • Is it a long-term relationship or is it always a new rep?
  • Are you getting the results you expected?
  • Do you feel you’re getting your money’s worth?
  • Can you be spending your monthly budget better or more effectively?
  • Have you considered taking your budget and reallocating it across more opportunities?
  • If so, how?
  • Who will help you manage all these different relationships?

Questions for your marketing partner:

  • How big is your marketing firm?
  • How many clients do you have?
  • Where is your headquarters?
  • Who will work with me and what are their qualifications?
  • Who do contact if I need to make immediate changes?
  • What kind of clients do you work with?
  • What is your marketing expertise?
  • How do you measure success and track and report results?
  • Do you require longterm contracts?
  • What do I get when/ if I decide to leave?
  • Do I have easy access to my site, content, analytics, etc.?