To survive and thrive in this competitive economy, your firm needs a well-designed and well-executed marketing plan. An effective marketing plan will raise your profile, establish your reputation, and generate leads that can be turned into new clients. Most attorneys understand the need for a strategic marketing plan, but few have the time or expertise to implement one.
The rise of the Internet, Google search, social media and mobile phones have changed the way attorneys reach and engage their clients. Traditional tactics such as yellow page ads and face-to-face networking used to drive prospects. Now people expect real-time access to information about your firm on their phones and make decisions by reading reviews – the online equivalent of word of mouth. This means that attorneys need to ensure that their message is well crafted and that it can be found on the web easily.
Because the stakes are so high, more attorneys than ever before are outsourcing marketing to firms of all sizes and abilities. Many of my clients find us after a disappointing experience with FindLaw or Martindale-Hubbell. They are looking for alternatives to the big firms’ high prices, poor customer service, and lackluster results. [Read more…]