Reviews are very important these days. Eighty-five percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. But with more people reading and posting reviews, you need to make sure you are protecting your good reputation.
Part of reputation management is monitoring review sites and your search engine ranking. You want to make sure that when someone searches for “your name” that the positive reviews outweigh any negative ones.
We encourage our clients to be proactive and obtain favorable reviews on selective review sites. But more and more we are hearing from clients who get inaccurate, misleading, or defamatory reviews and are unable to get them corrected or removed entirely from online properties, namely Yelp, Google, and Yahoo.
The good news is that there are additional steps you can take to get illegitimate reviews removed from these sites. Many businesses and professionals have turned to legal action to combat defamatory reviews and get resolution. As an attorney, you can use your legal expertise to expedite the process and see it through completion. [Read more…]