Yelp For Attorneys: Marketing Opportunity or Reputation Nightmare?

Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and didn’t give it much merit. However, it received recognition from industry influencers who re-published the findings on their blogs. Yelp starting pushing the positive claims to my clients who in turn asked me about the benefits of advertising their legal services on Yelp.

Yelp is undoubtedly a well-liked site, with reviews on everything from hotels and restaurants to barbers and mechanics, and even some attorneys. But is Yelp really the go-to site for consumers in search of legal representation and, more importantly, is it a good venue for attorneys to market their services?

Read this month’s newsletter to learn whether Yelp carries its weight in the legal market. [Read more…]