Is Your Law Firm Ready for Digital Natives?

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called “millennials,” this is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine and Twitter and more.

Digital immigrants, on the other hand, are those older than 35. They have a lesser degree of digital fluency as a result of being introduced to technology at a later age. While digital immigrants understand social media, smartphones, tablets, and wearable devices, and can also be avid users, their immersion is learned rather than innate.

Each of these consumers has distinctive behavior patterns when it comes to using digital technology, from devices and social networks to the Internet and apps. This influences all types of activities: how they shop, connect with friends and family, watch videos, do their banking and even choose a doctor, a real estate agent, or an attorney. According to a recent report, U.S. consumers between the ages of 18-36 check their smartphones an average of 43 times a day.

While the average baby boomer client doesn’t want to create a will or trust online or do research on how to incorporate a business, younger clients prefer it. These young people are moving into the world of work, getting married, and starting families. They are soon to become the typical legal consumers. They are used to conducting their business on the Internet and that’s also how they’ll choose their legal services. [Read more…]

I know I need to add content to my site but I don’t have a lot of time. How can I get started?

One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as “content curation.” When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects. These can be news stories, recent decisions, current events, or articles on another website. You can then simply add your comments or opinion, recap the article, and tell readers why you think this is helpful or important for them.

There are many ways to use curated content to build your reputation and attract more of your ideal clients. Here are three:

  • Blog. A blog is a great place to share your curated content. People expect to read your opinions on a blog. It’s a great way to show your expertise and add your interpretation.
  • Website. Google rewards high quality, shareable content. You can create a new page on your website with your comments and a link to the information that will give you an SEO boost.
  • Social media. Be sure to share any content that you find online with your friends and followers. This will drive people back to your website and improve your reputation as an expert.