How to Manage Your Online Reputation

These days an individual’s or law firm’s reputation can be enhanced or tarnished by what appears in search engine results. This is because so many people rely on online reviews. Check out these recent statistics from at 2013 ReviewTracker article:

  • 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year’s 76 percent.)
  • 67 percent of consumers read six reviews or less before they feel that they can trust the local business. Meanwhile, only 22 percent read more than seven reviews.
  • 73 percent say that high ratings and positive online reviews make them trust a local business more, while only 12 percent said that they take no notice of online reviews.
  • Asked if they trust online customer reviews as much as personal recommendations (from friends and family), 79 percent of the respondents said that reviews were as trustworthy as personal recommendations.

Your reputation is public.

Your reputation, and the reputation of your firm, is more public and more accessible than ever before. To stay competitive, attorneys need to act swiftly and positively to show they listen and care about what their clients think about them.

Whether someone is searching for a restaurant for a special occasion, a new desk for their office, or a doctor, dentist, or attorney, they read the reviews. By reading about the experiences that other customers or clients have had, people can judge a business before they ever set foot in the office or meet you.

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How can I keep tabs on my name online?

Monitoring your reputation online can be time-consuming. You want to make sure you’re visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

You can enter as many terms as you like. It’s a great way to see where your name is being mentioned and see any reviews as soon as they’re posted. You can also use Google Alerts to keep track of a developing news story, a competitor, an event or anything you want to stay up-to-date on. Check out Google Alerts here: http://www.google.com/alerts.