Take Your Referral Network Mobile

Growing your practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of marketing that many attorneys are uncomfortable with. Even though you have provided good service, you may wonder whether it was good enough, whether the client is truly satisfied, and whether asking for a referral makes you seem salesy or desperate for new business.

Nothing could be farther from the truth. People would rather do business with someone they know than with a stranger, and getting a name from a friend is the next best thing.  Clients that you have good relationships with do not mind passing along your information to others in need. The challenge is to make it simple and easy for them.

Online reviews and mobile applications are two stress-free ways to get referrals. Online reviews allow your current clients to write about their experience as your client quickly and easily. Mobile apps like “AttorneyConnect” not only include a  “write a review” feature but also a referral button that lets a client forward your contact information to a friend in one touch. [Read more…]

Question: Is it true that the more someone clicks on my website, the higher my website will rank in Google?

No. Search engine marketing — on Google, Yahoo, or Bing — is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether they’ve logged in to Google and are using personalized results. But one thing they do not depend on is the amount of traffic coming to your website.

Enhancing your website so that it’s listed at or near the top is called Search Engine Optimization (SEO). Higher rankings can boost your visibility and a drop in rankings can mean a loss of potential consumers. A good SEO project can take three to four months to begin showing a real impact, depending on a number of factors such as the age of your site, the number of quality inbound links you already have, and the competitiveness of specific relevant keywords. SEO is not a quick-fix marketing tactic that can deliver results in a matter of hours or days. Instead, it typically takes a diligent, ongoing process that gradually improves your site’s rankings.