Question: Should I add video to my law firm website?

Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It’s a great way for prospects and clients to get to know you quickly and easily. You can share your expertise on a particular topic without having to write a long article. And according to a new study, having video on your website can improve your search engine rankings. In fact, according to Forrester Research, an indexed video has a 50 times greater chance of ranking on the first page of Google results than a text page. Videos can be hosted on YouTube and link to your website, and other online profiles like LinkedIn, AttorneyConnect, Avvo, and Justia. Adding video to your marketing mix is a smart move.