How can lawyers reach prospects who are using smartphones and iPads?

Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that as the demand for mobile devices grows so does the need for local business information like your firm’s name, address, and phone number. According to a recent study, search for local business information on mobile phones continues to grow with nearly 86 million people accessing this info on their mobile phones last year, a 63% increase since 2010.

Two things lawyers can do now to make sure prospects can find you via their mobile phone are 1) make sure your website is readable on a mobile phone and 2) make sure your local listings are up-to-date on sites like Google Local, Google Maps, CitySearch and Internet Yellow Page sites. With more people searching for information on their mobile phones, you need to make sure clients and prospects can find you quickly and easily and that they’re getting the most accurate information about your firm.