By Ian Bardorf
What do prospects find when they look for you online? They may find your firm’s website, your LinkedIn and Avvo profiles, blog posts or videos, your Facebook business page, and glowing reviews of your services. But what if your website is listed last or, even worse, not listed at all on the first page of results? Instead the top links lead to a client’s bad review, a disgruntled employee’s comments, or a competitor’s website.
This situation is becoming all too common on the results pages of Google, Yahoo, Bing and other search engines. Attorneys who have spent years growing their businesses can find their work tarnished by lackluster search results or bad reviews. Many are turning to online reputation management to protect, strengthen and occasionally repair their standing on the Internet. Online reputation management can fortify and preserve an attorney’s reputation in the search results and repair any damage that may have been caused by negative results.
For many attorneys, it’s the nature of their business to be caught in the crossfire between clients and the opposing party. You are there to represent your client, not to make both sides happy. This means attorneys have a greater risk of receiving unfavorable reviews online, possibly from an unhappy client, but more likely from the other side’s client. Unfortunately, these negative reviews may appear first when someone searches for an attorney with your area of expertise.