By Ian M. Bardorf
If you’re like many busy attorneys, you don’t have the time to stay up-to-date on the latest advances in Internet marketing. Your expertise is in helping your clients and providing high-quality legal services. You need a savvy partner that will design and implement a results-driven, cost-effective online marketing strategy.
Most attorneys sign up with a company they believe will take care of their Internet marketing needs and help them stay current. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale-Hubbell. These are established companies that were founded to produce legal research in the form of print directories and have since moved into the world of online publications and marketing. Many of you have paid to appear in their listings, both in print and online, and have hired these venerable firms to create and host your websites, and market your practice.
But Internet marketing is more than just a listing and a website, and over time, many clients of these big companies become dissatisfied by not only the level of service but more importantly, the results they get for what they pay. If you’re a FindLaw or Martindale-Hubbell client, you may be spending more than you need to for inferior results and missing out on other opportunities to help your business succeed. Read on to find out how FindLaw and Martindale-Hubbell miss the mark.
Local Always Beats National.
Did you know that 97 percent of people conduct research online before buying locally? Or that 64 percent of consumers expect the business within their search results to be within 15 miles of their location? Clearly it’s important to appear in the search results for clients looking for an attorney close by and to work with a marketing partner that understands your area. [Read more…]