Question – On my website I have a description of my firm, my bio, and some testimonials. What else can I include to beef up my site?

Website content is anything visitors can see on your site. It’s the “meat” in the website sandwich. Although there are many different types of content you can use to connect with website visitors and your clients, here’s a list of common formats that you may want to consider adding to your site as part of an integrated marketing strategy:

  • case summaries
  • whitepapers
  • podcasts
  • webinars
  • blogs
  • newsletters
  • research
  • tutorials
  • video
  • surveys and questionnaires
  • success stories
  • industry news
  • FAQs
  • how-to articles
  • did-you-knows