By Ian M. Bardorf
You’ve heard the phrase “content is king” but what does that mean when it comes to your website? It means that good content – news, testimonials, articles, blog posts and more — is the most important element of a successful website.
In fact, last April Google released its latest algorithmic change, called Panda, specifically designed to weed out low quality sites and give priority to good ones on the search engine results page. On its blog, Google urges website owners to “focus on delivering the best possible user experience” by asking themselves if their content is trustworthy, appropriate and well written.
Creating content that is meaningful to your prospects and clients and updating it regularly will improve your website’s rankings and help you promote your expertise, reach prospects and stay connected with clients. [Read more…]