By Ian M. Bardorf
Google Places is an online directory of businesses around the world. Having a current listing in this directory is essential for all types of businesses, but is especially important for attorneys and small law firms.
Why? Because most people seeking legal assistance start their search on Google by entering their location and the specialty they need. For example, someone looking for help with a will in a Boston suburb may type “Needham Attorney Wills.”
Google then serves up relevant results based on that query. Frequently, businesses from Google Places are among the top ten listings on the critical first page of results.
Being listed in Google Places will help you be found online, differentiate yourself from the competition, and get insights about your clients. And best, of all, the listing is free.
There are four steps you can take to make sure your practice is among those top listings. [Read more…]