By Ian M. Bardorf
Many attorneys are looking for effective ways to market their legal services on the Internet. Done properly, Internet marketing is undoubtedly one of the most cost effective and productive ways of growing your firm. However, attorneys suffer from the relentless bombardment of inbound solicitations that claim will change their business, and drive highly qualified clients to the doorstep.
Claims like “Guaranteed 1st page Google ranking” and “We’ll put you on the top of Google“, and “Your firm will have an exclusive listing” will certainly lead one to believe that dominating the web in any particular practice and geographic area is only a credit card charge away. The reality of many of these offers is often only realized when the only noticeable increase are those appearing on your monthly credit card statement.
Determining which offers are worthwhile and which offers are scams may be nearly impossible to decipher unless you dig in and do your homework. Unfortunately for attorneys, there simply isn’t enough time in the day to practice law AND effectively manage a marketing strategy that produces results.
Thus, I am sharing my Golden Rule of Internet Marketing. Keeping this rule in mind will undoubtedly save you time, money and a boat-load of frustration: [Read more…]