Question: Isn’t SEO just adding keywords

Isn’t “optimizing” a website just the task of adding lots of targeted keywords?

Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site.

Perhaps the most important factor regarding the “process” of adding appropriate keywords to your website is specifically ‘how its done’.

The most severe ramification for improperly optimizing your site is becoming “blacklisted” by the search engines. That means, your website will never be served in the search engine results. One would really have to be totally negligent or willing to take a tremendous chance for potential short term value to become blacklisted for improper implementation of keywords, but it does happen.

For a more complete answer regarding the optimization of your website, I would invite you to read my article title SEO 101.  Let me know what you think.

Bardorf Legal Marketing is a Massachusetts Internet marketing and advertising firm working with lawyers and law firms on enhancing their online effectiveness in the areas of SEO, paid search, social media, affiliate marketing, blog and website development, and targeted local search marketing campaigns.

Legal Search Marketing – Internet Marketing for Attorneys

The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services by continuing to believe that effective marketing on the Internet is simply having a website.

Search marketing is a continual process of integrating and optimizing various online components. The fact is, there is only so much real estate on the search engine result page (SERP) and we all know that Google is not going to present your website ten times as the only choice. The search engines look for variety. They select websites, blogs, directory listings, social profiles, videos, press releases, PDF files, and just about anything digital that they can index.

Effective search marketing converts searchers into clients by ensuring your brand appears within the SERPs in the right place, at the right time and with the right message. Your chances of obtaining optimal SERP real estate for highly appropriate and targeted search terms significantly diminishes if you simply rely on your website alone. [Read more…]